How Do You Measure Success?
How do you know your website is working?
by Elizabeth Johnson
Online Brand
Making an impact in your industry with your new online image can be the first sign that your company’s site is working. In comparison to your competitors’ online brand, how do you measure up?
Site Traffic
Is your interactive site attracting returning users, or have you been able to obtain a consistent number of users per month?
Search Engine Ranking
Have you dramatically jumped up several spots in search engines?
Ease of Use
Do visitors no longer have trouble finding your way around your new website?
Conversion Rates
What percentage of your sites visitors are becoming customers?
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