How Do You Measure Success?
by Elizabeth Johnson

Online Brand

Making an impact in your industry with your new online image can be the first sign that your company’s site is working. In comparison to your competitors’ online brand, how do you measure up?

Site Traffic

Is your interactive site attracting returning users, or have you been able to obtain a consistent number of users per month?

Search Engine Ranking

Have you dramatically jumped up several spots in search engines?

Ease of Use

Do visitors no longer have trouble finding your way around your new website?

Conversion Rates

What percentage of your sites visitors are becoming customers?

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