the rGPedia

by Elizabeth Johnson

Online Brand

Making an impact in your industry with your new online image can be the first sign that your company’s site is working. In comparison to your competitors’ online brand, how do you measure up?

Site Traffic

Is your interactive site attracting returning users, or have you been able to obtain a consistent number of users per month?

Search Engine Ranking

Have you dramatically jumped up several spots in search engines?

Ease of Use

Do visitors no longer have trouble finding your way around your new website?

Conversion Rates

What percentage of your sites visitors are becoming customers?

by Elizabeth Johnson

Establish your company’s presence

• To gain credibility
• To increase business referrals
• To increase world wide visibility

Increase your Marketing and PR efforts

• To get the public and media interested in your company
• To inform customers about new products or service

Serve your customers

• To increase sales
• To provide important information

Reach specialized markets

• To reach local, national and international customers

Create a 24 hour service

• To be accessible to your clients
• To give your clients time and liberty to make a decision

Show your work

• To demonstrate your capabilities
• To list awards or accomplishments

To increase your visibility on search engines, remember that content is the most crucial aspect of your website. Speak to your customers and use keywords and phrases that are associated with your product or service. Updating your content frequently will keep visitors coming back and increase your site’s ranking. To learn more visit http://www.redgizmo.com.

If you are embarking on the creation or redesign of your website, it is important to properly establish your target demographics from the beginning. This will save you resources, time, and money while achieving your objectives. Remember that with millions of businesses online, focusing on a specific market will give you more power to connect to your potential customers.